CORRONO LE IDEE

A life in the advertising industry.
25 years of key players, day-to-day challenges and behind-the-scenes accounts. Since the 1990s, the advertising industry has gone through a dramatic shift. (Nearly) everything has changed. The technology, the pace, the content and the way things are done. There’s only one thing that’s stayed the same: our extraordinary ability to generate ideas in a bid to harness, shape and sometimes even anticipate change. Written with Simona Maggini, WPP Italy country manager and CEO of VMLY&R, I recount the stories that Simona experienced first-hand from the day she joined the advertising world in 1998 as an intern. Events, anecdotes and musings, narrated also through the voice of both her colleagues and clients.