When food meets fashion

Rinascente launches an event dedicated to food in all its fashionable variations. For four days the Rinascente Duomo flagship store becomes Milan’s gourmet destination, featuring cooking classes and cooking demos with Michelin-starred chefs, gala dinners, educational talks with food experts and food tasting events.
I came up with the name for the event and wrote all the information materials including press kits, press releases, digital communication, posts for social media pages and in-store materials.