Love to ride

To celebrate Eicma, the Milan Motorcycle Show – and the world on two wheels - Rinascente Milano launched its first ever offsite event smack dab in the middle of Milan’s downtown. The leading brands in the motorcycle industry, along with Rinascente’s fashion and lifestyle brands, presented the most unexpected and fashion-related insights into the world of motorcycles.
My job was to come up with the name for the event and write all the information materials including press kits, press releases, digital communication, posts for social media pages and in-store materials.