About Me

I was born in Milan on November 11, 1971. I earned my degree in foreign languages and literatures in 1997 before joining Leo Burnett as a strategic planner. In 2001 I moved to Rinascente because I wanted to learn more from a client’s perspective. Meanwhile, I pursued a creative content writing program and, in 2006, I decided to go freelance as a copywriter. In almost 20 years as a freelancer, I have been writing about virtually everything: from radio commercials, press releases and marketing campaigns to corporate presentations, brochures, websites, newsletters, email marketing and posts for social media projects. From retail to the pharmaceutical industry - and from luxury to mass market - variety is the spice of my work.